I’m a former employee of (what used to be) Cadbury Schweppes, and I think I’m allowed to say that the forthcoming Dentyne re-branding campaign is really well done. The new packaging is also very simple and effective. And while they’ve done some really cool things with Stride already, I think the new ad campaign is absolutely hilarious.
A still from the introduction of Dentyne’s “Make Face Time” campaign…
